What is BPM? Business Process Management made simple

What is BPM? When we think about Business Process Management (BPM), we often think of ‘expensive’ or ‘for large companies. Maybe you can also think that ‘it takes up too much management time’ or ‘we are not ready for that yet. Is that really what lies behind BPM?

All those perceptions are wrong. In fact, a Small or Medium Enterprise should worry the most about its business processes in order to grow faster. No organization should postpone this issue until it’s too late because the solution might not be as simple.

Companies that want to have a chance in the market should start by managing their business processes. Certainly, maximizing customer satisfaction and internal efficiency are crucial to growth.

Now we will present the BPM discipline in a simple and business-oriented language. Hence, we will list typical problems and worries, showing why this is such an urgent issue. The sooner you start applying BPM solutions, the better your company will operate.

What is BPM?

Business Process Management is a discipline (methodologies + technologies) to improve business processes that sustain your operations. This is done in four stages, which are the pillars of BPM:

  1. Model your processes using a diagram to visualize how they work. Usually, the notation used is the worldwide standard BPMN (Business Process Management Notation).
  2. Automate processes using a BPM Suite. There are on-premise and cloud BPM Suites (like Flokzu)
  3. Measure time and quantity of work done using Key Performance Indicators (KPIs), to draw objective conclusions about where and what to improve.
  4. Introduce improvements and repeat stage one.

What is a business process?

A business process is a sequence of activities that take place in your company to achieve any of its objectives. Usually, a business process involves several people who contribute to a particular task. So, to answer “What is BPM?”, first, we need to understand what a business process is.

Let’s analyze a real-life example. First, your company receives a quotation request via email, telephone, website, or call center. Similarly, your salesmen could receive requests. In any case, after receiving the request, it is assigned to the sales team. A salesman communicates with customers to understand their needs and build a quotation for them. There are standard proposals, which go directly to the customer via mail. And there are complex proposals that require additional approval from commercial managers. Let’s say that the client can only do three things: buy, reject the proposal, or ask for modifications. Finally, if they buy, the process continues through the seller to coordinate delivery.

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You can also schedule a work session here to model a real-life process in your organization together

Stage 1 – Modeling a business process

The previous example could be illustrated with a diagram (or workflow):

What is BPM? Stage 1 - Modeling

Hooray! We have the first version of a workflow for our selling process. Using a diagram helps us to:

  • Understand how our process is working and raise questions: Do we want this logic to complete a sale? Or a different one?
  • Identify bottlenecks: The Commercial Manager is able to review everything in time to send it to the customer?

Of course, this model is just an example. Probably in real life, you’d use a standard notation for the diagram, like BPMN (an OMG standard).

Stage 2 – Process automation

Ok, the diagram is ready, now what? Automate a process using a BPMS (BPM System/Suite). That means ‘translating’ the process into a computer system that allows us to automate each process stage.

In our example, once the vendor completes a complex proposal, it goes to Commercial Manager’s Inbox. As a result, you avoid sending physical documents or exchanging emails. The BPM Suite “knows” that if it was marked as complex, it requires Manager’s approval.

The Inbox

The most important concept here is the ‘Inbox’. Users will find the tasks that have been assigned to them in their Inboxes. Once the user completes the task, it will go to the ‘Inbox’ of the next user

In our example, the proposal will reach the ‘Inbox’ of the Commercial Manager. Hence, he will have two buttons: ‘Approve’ or ‘Return’. If he hits “Return” the BPMS will send it back to the ‘Inbox’ of the person who wrote it. If he hits “Approve”, the BPMS will send the proposal to the client (via email, for example).


In addition to managing ‘inboxes’, the process automation allows us to:

  • Create new instances of processes in different ways. In our example, create a new quotation request, regardless of their origin (call center, salesman, etc.).
  • For each of these instances, facilitate collaboration and show at which stage is each instance.
  • Set deadlines for each stage. In our example, we could make sure that the client gets our quote before a certain time limit.

Most noteworthy, you are storing all instances of the process in the BPM Suite (in the example, the commercial proposals). As a result, you are recording the full process instance history (who wrote it, when it was approved, etc.). And you have centralized all related documentation (different versions of the proposal, comments, observations, etc.). Thus, in a single system, we have all the relevant information on all commercial proposals. Forget about having it scattered in countless emails or Excel ® spreadsheets.


Integrating your processes with other systems is a key part of properly answering the question “What is BPM?”. The most common instruments to do it are Web Services (REST or SOAP) and IFTTT tools (If This Then That, like Zapier). As a result, you can pull and push data to other systems as part of your process. Furthermore, you can launch other processes, start remote programs, or let external systems invoke your processes.

Stage 3 – Process analysis

After having automated a process with a BPMS, you need to identify your Key Performance Indicators (KPI):

  • How many proposals are at each stage? How many opportunities are at each stage?
  • Set alerts with deadlines at each stage. How much does the client have to wait for a quote?
  • Exactly how much work is each person responsible for? Are we really swamped with work, or just a few stages are stuck impacting the entire process?

Measuring tools in a BPM Suite allow us to objectively analyze how your process is running, for example:

  • How many applications did I quote the last month?
  • For which product?
  • How many ended in a closed sale?  For which seller?
  • How long did the whole process and each stage take?
  • Is the Commercial Manager a bottleneck?
  • How long does the Commercial Manager take to review each proposal?
  • How many proposals are pending review?

This is “measuring and analyzing” the processes, and it is a key step to answering the “What is BPM?” question. This way, you can know for sure how well each process is working and where are the problems. As a result, you know where to use better your resources, time, and money.

Stage 4 – Improve and restart the cycle

As important as detecting improvement opportunities, is to implement them quickly. Cloud-based BPM Suites like Flokzu provides the greatest agility. They allow you to introduce changes in process definitions and deploy a new process in minutes.

If you need to develop custom software and make complex configurations, you lose your ability to respond quickly.

Finally, when you think about “What is BPM?” you also need to think about agility. Certainly, you need to know how long it will take to deploy a new process version.

So, what is BPM?

When a company begins, each process is quite simple. But for mature companies or growing companies, the question is, can you handle everything manually? Are you affecting customer satisfaction? Are you able to scale up?

The answer is obvious: You simply can’t grow if you manage your processes manually. Tools like email, WhatsApp, or Excel spreadsheets are temporary solutions. Excel spreadsheets become unmanageable and useless. Something similar happens with emails and WhatsApp messages. Consequently, you need a more formal tool to manage them.

So, What is BPM? It is a discipline (methodologies + technologies) to automate and improve business processes that sustain your operations. It is based on 4 stages: modeling, automating, measuring, and improving. Cloud BPM Suites like Flokzu help you to complete improvement cycles in hours (not days, not weeks). 

The example that we presented in this post shows clearly these effects. Therefore, it’s important to understand that all other processes in a company eventually face this reality. Almost every process (production, administrative, or customer-related) could be improved.

It is impossible to grow and compete unless you understand “What is BPM”, and how it can help your processes. The sooner you start, the better you will perform.

Try Flokzu now

You can also schedule a work session here to model a real-life process in your organization together

Further reading:

  • In this post, we discussed what Digital Transformation is, and how you can start it in your organization.
  • This free ready-to-use process library, lets you take a workflow model that has been useful to other companies, adapt it to your needs, and start using it within minutes.